Overview
Integrated marketing connects brand strategy, online channels, content, advertising, and customer communication into one coordinated system.
What Is Integrated Marketing?
Integrated marketing is the process of coordinating different communication channels so that a brand presents a consistent message across websites, search, social media, advertising, email, and offline touchpoints.
Online Marketing as Part of the System
Online marketing should work together with brand positioning, visual identity, content strategy, customer service, and sales goals.